New UPDATE: Facebook has since change its decision to ban the ad, telling British publication The Independent, “Our team processes millions of advertising images each week, so we sometimes make mistakes. To be clear, the image obey with our advertising policies. We have now approved the image and ask forgiveness for any offense this caused,” The representative said.
Real story is:
The plus-size model behind the #effyourbeautystandards campaign probably has a few more choice words for Facebook.
The social media giant reportedly oppose a request to run ads for a body positivity event featuring model Tess Holliday because it is against Facebook’s health and fitness policy.
Australian body positivity group Cherchez la Femme tried to advertise its latest event, Feminism and Fat, on Facebook last week but was reportedly cancel. The advertisement featured a picture of Tess Holliday in a bikini (which you can see as the cover art for the event’s Facebook page).
“Facebook reply by telling me that the ad was not approved because the image contravened their ‘health and fitness policy’, and that I should alternatively consider replacing this image with one of a ‘relevant activity, such as running or riding a bike’,” Jess said, a producer for Cherchez la Femme.
Jess continued: “We’re furious pretty hard over here – both because Facebook apparently has no idea that plus sized, self describing fat women can feel great about themselves, and also because we haven’t been able to rise the original d**n post”.
Well, one thing’s for sure: Boosted Facebook ad or not, the world most certainly knows about the event now.
Tess Holliday is just one of the plus-sized models who are taking the industry by storm.